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- We are a marketing consultancy.
- Our core strengths are research and content.
- This means whether you have a concept that you want us to execute or you are looking to start with a blank canvas, we’ve got you covered.
- And we come with a Price-Beat Guarantee.
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Latest Articles
The Simplest Explanation of how Google Search works!
First things first…When you search for an item on Google, you are actually not searching the we You are searching an index maintained by Google (to understand the difference, perform...
Fiction: Why is it so important?
The entire world is talking about how Robot Automation will take 800 million jobs by 2030. Isn’t is amusing that Robot, the very epitome of technological advancement, one which stares...
English is a ‘fun’ language.
Do you notice anything interesting about ‘Abstemious’? ABSTEMIOUS. That’s right. Abstemious, which means indulging only moderately in food and drink (as per the Oxford dictionary), has all the vowels slotted...
Philosophy -Know the Know-All Science
Philosophy, which comes from Greek words philo (love) and sophia (wisdom), refers to rational inquiry about the nature of reality. This basic definition is enough to scare people away from...
The journey of the mighty pen
“The pen is mightier than the sword.” Not many would be unaware of this quotation by Edward Bulwer-Lytton. But one, somehow, gets the feeling that this statement is too mild...
7 things you better get doing if you want a successful marketing career
a. Befriend data: Big ideas, great ideas, good ideas are all good but too bad if they land in wrong markets or among wrong target groups. It is impossible to...
10 Marketing lessons, my 15-month old daughter helped me revisit
1.Your mobile device is a force to reckon with: No matter how distracted she is, or how restive; a flash on the screen of my mobile and she leaves everything...
Why do ‘ingredient brands’ such as Intel or Teflon need to advertise?
A part of my responsibilities in my working career has been to coach the ‘neo-marketers’. And one question I often get asked by these curious young minds is: “Why do...