Ankur Ashta
Ankur Ashta is a research enthusiast, marketing professional, and the co-founder and content curator of 2dPoint (website: www.2dPoint.net) - a content platform that aims to provide brief, bullet-point answers to questions that people ‘kind of know but not quite’ or things people didn’t know they didn’t know. His first book about marketing and consumer insights, Heart, Mind & Wallet: Decoding the Consumers’ Needs to Create Winning Stories, published in 2014, has been a critical and commercial success. A post-graduate from FORE School of Management, New Delhi, Ankur started his career in an advertising agency and has, since then, narrated consumer-engaging stories for a range of brands such as Discovery Channel, General Motors, Sony Ericsson and Telenor, among many others. Ankur’s second book, a fiction, Never The Butterfly, releases soon.